INV-1042
$2,400
Atlas Creative
Mon
Built for service businesses
CRM for service businesses that gets you from lead to cash
Ratio connects your pipeline, proposals, invoices, and collections in one workspace, so nothing falls through the cracks.
Built for service businesses, consultants, agencies, and freelancers who want one system instead of a stack of disconnected tools.
Ratio dashboard
Open proposals
4
Awaiting decision
View pipeline
Outstanding invoices
$12,450
Across 3 clients
Open invoices
Appointments this week
7
Scheduled in the next 7 days
View calendar
Action items
Things to move today
North Coast Studio
ProposalProposal expires in 2 days
Atlas Creative
InvoiceDeposit invoice ready to send
Ivy & Oak Interiors
LeadLead follow-up due today
Recent payments
Latest cash in
INV-1039
$6,800
North Coast Studio
Last Fri
One workspace, not six tabs
Stop juggling separate tools for your pipeline, proposals, invoices, and payment tracking. Ratio brings your entire deal-to-cash workflow into one place.
The CRM you can talk to
Connect Claude and ask about your business in plain English. "Who owes me money?" "How's my month looking?" Your data, your words, instant answers.
Automated follow-up
Set up reminder workflows that chase overdue invoices for you. Ratio sends the emails, tracks the responses, and escalates on your schedule.
Clients pay by card or bank transfer
Send an invoice link. Clients pay online by credit card or ACH bank transfer. The money hits your account. No phone calls, no check runs, no manual reconciliation.
Features
From first inquiry to final payment
Ratio keeps the day-to-day work of selling, billing, and collecting inside one system your team can actually use.
Lead & client pipeline
Visual pipeline for tracking leads from inquiry to closed deal. Manage contacts, companies, and communication history.
Learn more →Proposals & contracts
Create and send proposals clients can review and accept online. Attach contracts for digital signing. Convert accepted proposals into projects and invoices.
Learn more →Invoicing & payments
One-time or recurring invoices. Clients pay by credit card or ACH bank transfer through a secure link. Set up autopay for recurring billing.
Learn more →Scheduling & appointments
Share booking links, manage availability, and sync with Google Calendar. Automatic reminders keep clients and your team on the same page.
Learn more →Collections workflows
Build automated reminder sequences for overdue invoices. Set timing, escalation rules, and let Ratio handle the follow-up.
Learn more →Client portal
Clients get a secure login to view invoices, proposals, appointments, and payment history in one place.
Learn more →Time tracking
Start a timer from anywhere, track billable hours by project, and convert tracked time into invoices with one click.
Learn more →Questionnaires & intake forms
Send intake forms, onboarding questionnaires, and surveys. Clients fill them out from the portal or a public link. Responses flow into your CRM.
Learn more →Call intelligence
Record a client call and Ratio creates the lead, logs the notes, schedules the follow-up, and drafts the proposal for you. Not just a transcript — it does the work.
Learn more →AI-powered with Claude
Connect Claude and manage your business by conversation. Ask questions, create records, and get insights — all in natural language from your desktop.
Learn more →Powered by
Claude
The CRM you can talk to
Connect Claude to your Ratio workspace in 30 seconds. From that point, you never have to click through dashboards for routine questions. Just ask.
Ask about your business in plain English
Revenue, overdue invoices, pipeline status, client history - instant answers without opening Ratio.
Take actions by conversation
Create clients, log activities, update records. Describe what you want and Claude does it.
Works from your desktop
No browser tab required. Ask Claude while you're writing an email, working on a doc, or planning your day.
Claude Desktop
Who owes me money right now?
You have 3 overdue invoices totaling $8,450:
- North Coast Studio - $3,200 (14 days overdue)
- Ivy & Oak - $2,750 (7 days overdue)
- Summit Labs - $2,500 (3 days overdue)
Create a follow-up note for North Coast
Done. Logged a follow-up activity on North Coast Studio's timeline with a reminder for Monday.
How it works
Simple from the first lead to the final follow-up
1
Capture the lead
Enter clients manually or let them flow in. Track every opportunity in a visual pipeline.
2
Win the work
Send proposals and contracts. Clients review, accept, and sign — all online.
3
Invoice & get paid
Generate invoices from accepted work. Clients pay by card or bank transfer through a secure link.
4
Automate the follow-up
Reminder workflows chase overdue invoices for you. Ratio sends the emails and escalates on your schedule.
Where to start
Start with the page that matches what you are actually searching for
If you are evaluating a service-business CRM, the fastest path is to choose the page that matches your buying question: features, alternatives, or implementation detail.
Feature pages
Compare core workflows before you sign up
Jump straight into invoicing, proposals, scheduling, the client portal, lead management, or AI if that is the part of the CRM you are evaluating.
Alternative pages
Research HoneyBook and Dubsado alternatives
See the pricing, billing, workflow, and AI differences side by side instead of reading generic feature lists.
Documentation
Read the setup and operations docs before you buy
Use the public docs to understand onboarding, payments, workflows, and integrations before you commit to a new CRM.
Docs
Public documentation for setup, payments, workflows, and integrations
Give new customers a clear way to learn the product before they need support. The docs library covers onboarding, configuration, billing, and operational best practices.
CRM basics for service businesses
A beginner-friendly guide to what a CRM actually is, why it matters, and how Ratio fits into your day-to-day operation.
Read guide →Welcome to Ratio
How Ratio is structured, what to set up first, and how the product is meant to run day to day.
Read guide →Send your first invoice
The safest path from draft to paid invoice, including online payment, deposits, and follow-up.
Read guide →Connect Claude to your workspace
What Claude can access, how connection approval works, and where to start once it is connected.
Read guide →Compare
See how Ratio compares to established service-business CRMs
If you are evaluating alternatives to HoneyBook or Dubsado, start with the operational differences that affect billing, follow-up, and day-to-day visibility.
By industry
See how Ratio fits different service businesses
Different service businesses care about different workflows. Start with the version of Ratio that matches how you sell, bill, schedule, and follow up.
CRM for photographers
Keep inquiries, shoots, contracts, deposits, appointments, and client communication connected.
Explore page →CRM for consultants
Run discovery, proposals, retainers, recurring invoices, and collections follow-up in one place.
Explore page →CRM for agencies
Support multi-workspace operations, team handoffs, and billing visibility across client work.
Explore page →Pricing
Simple, transparent pricing
No hidden fees. No per-seat charges. Pick the plan that fits how you work.
Starter
$19/month
$190/year if billed annually
Everything you need to run your business solo.
- 1 workspace
- Leads, proposals & contracts
- Invoicing with card & ACH
- Recurring invoices & autopay
- Collections workflows
- Scheduling & appointments
- Client portal
- Claude AI integration
Growth
$49/month
$490/year if billed annually
Bring your team in and manage multiple brands.
- Everything in Starter
- Up to 3 workspaces
- Team invites & collaboration
- Role-based permissions
- Advanced admin controls
Pro
$99/month
$990/year if billed annually
For agencies and firms managing many accounts.
- Everything in Growth
- Up to 10 workspaces
- Priority support
FAQ
Questions people ask before choosing a CRM
What is Ratio?
Ratio is an all-in-one CRM for service businesses, freelancers, consultants, and agencies. It combines lead management, proposals, contracts, invoicing, online payments, appointment scheduling, project tracking, and AI-powered automation in a single workspace.
How much does Ratio cost?
Ratio offers three plans: Starter at $19/month for solo professionals, Growth at $49/month for teams with up to 3 workspaces, and Pro at $99/month for agencies with up to 10 workspaces. All plans include the full feature set including invoicing, payments, scheduling, and AI.
How do clients pay invoices on Ratio?
Clients receive a secure payment link and can pay by credit card or ACH bank transfer through Stripe. Ratio also supports recurring invoices with autopay, partial payments, and payment plans.
Does Ratio have a client portal?
Yes. Every client gets a secure portal where they can view invoices, proposals, contracts, project progress, appointments, deliverables, and payment history. They can also set up autopay and manage their notification preferences.
How is Ratio different from HoneyBook or Dubsado?
Ratio offers a more flexible data model with change orders, milestone billing, and payment plans that competitors lock behind rigid templates. It includes AI-powered call intelligence that creates records from phone calls, and a Claude AI integration that lets you manage your business by conversation. Multi-workspace support for agencies is included in the Growth plan, while competitors charge premium prices for multi-brand.