The core record types
- Lead: an opportunity that may become real work.
- Contact: a person you communicate with.
- Client: the business relationship you are actively working with or billing.
- Project: the delivery container for work once it is sold or approved.
- Invoice: a request for payment.
- Proposal or contract: the commercial or legal agreement before or during work.
Common beginner mistakes
- Using clients and contacts interchangeably
- Creating projects before the scope is clear
- Treating the invoice as the only source of truth
- Keeping proposal status in email instead of inside the system
- Creating duplicate records because the team is unsure where information belongs
A simple rule that helps
If you are asking “who is this?”, you probably need a contact or client. If you are asking “what work are we doing?”, you probably need a project. If you are asking “what are we charging or collecting?”, you probably need a proposal, contract, or invoice.
